Samsung is using TeliaSonera, Sweden’s widespread Telco, to rise a Smart TV-based IPTV package that will finish the need for a well-defined set tip box. The two companies, that affirm this is the world’s initial "set-top box free" IPTV service, will be launched initial in Estonia late 2012, followed by TeliaSonera’s home marketplace of Sweden in the initial entertain of 2013 and adjacent Finland shortly after.
TeliaSonera’s Estonian auxiliary has been trialing a beta chronicle of the service on Samsung Smart TV array 7 and 8 TVs given May 2012. The package will be offering to existing TeliaSonera IPTV customers in its European markets, who will be able to affix a Samsung chic TV to the network for automatic approval and breakthrough of the IPTV service. The user will not have to come in any settings, with the IPTV user interface looming automatically and all TV services ready to use. It will capacitate use of all IPTV services, inclusive Video on Demand and catch-up. The answer is being demonstrated in open is to initial time at the IFA consumer wiring traffic satisfactory in Berlin from Aug 31 by September 5, 2012.
Although claimed as a world first, Samsung is working in together with allies on identical services in other regions.
"Samsung is every time working on partnering with operators similar to TeliaSonera and enabling consumers to suffer their preferred calm in an simpler and more available ways," mentioned Kyungshik Lee, VP of Visual Display Division, Samsung Electronics.
In fact, Australian pay TV user Foxtel launched its Foxtel on Internet TV focus on Samsung’s SmartTV stage in July 2012, with the help of chic TV and IPTV technology businessman Accedo. This allows access to the Foxtel service without the need for installation, a lock-in stipulate or a Foxtel set-top-box. This offers the full operation of 30 live Foxtel channels, inclusive FOX8, Discovery Channel, ESPN, UKTV and Showtime, and valid renouned during the new Olympic Games.
Samsung Electronics has moreover shaped an grouping with Verizon, the greatest U.S. Telco, to rise calm for chic TVs. The two companies will offer IPTV content, inclusive VoD, by the Verizon FiOS App on Samsung’s chic TV. Consumers subscribing to Verizon broadband services will be able to perspective such content, once again without using STBs.
The key to success of these rising chic TV services will distortion with pricing, presumption that they do work as seamlessly as Samsung and the particular operators claim. The prospective for sufficient descend access points to large shade pay TV are there, given by eradicating the set-top box, a significant suit of the cost per patron is eliminated. In outcome the patron is profitable is to functionality by shopping the chic TV, leaving operators improved placed to examination with new low remuneration schemes. This, in turn, could pull people in to pay TV who formerly could not means it and now watch giveaway to air content.
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