Apple shares closed at a record high of roughly $700 as the definite receives two million pre-orders for its newly denounced iPhone 5.
Most will be delivered to stores after that this week, but due to high demand, a few customers will not take their new handsets until October, Apple said.
The ultimate model - taller, lighter and 4G-enabled - was launched in San Francisco final week.
Apple shares finished $8.50 aloft at $699.78, a earn of 1.23% on the day.
Its shares have risen more than 70% given the beginning of the year.
"The patron reply has been phenomenal," mentioned Philip Schiller from Apple.
The formerly record for pre-orders was is to iPhone 4S, which got one million in the initial 24 hours, compared with the comparatively medium 600,000 pre-orders is to iPhone 4.
Customers in the UK, who have paid up to 699 inclusive VAT for their new handset, will be able to collect them up from 0800 on Friday.
Sales of iPhones are major to Apple's fortunes, accounting for more than half its complete net sales, according to the firm's many new earnings report.
Some analysts guess that Apple could sell up to 10 million iPhone 5s by the finish of the month, and 50-60 million by the finish of the year.
However, concerns have been voiced as to either Apple will be able to encounter the urge in the forthcoming months, loitering the smoothness of handsets.
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