MySpace To Relaunch Itself Again

Ailing amicable network MySpace has voiced its fourth leading redesign as it seeks to recover aptitude in the face of descending numbers.

The site, right away part-owned by Justin Timberlake, aims to concentration more on song and offer deeper formation with Facebook and Twitter.

But it faces unbending contest from online platforms gift to link up artists and fans.

According to dimensions definite comScore, the MySpace assembly is 54 million.

This is down from hundreds of millions at its summit in 2005.

A summary on the website voiced the redesign: "We're hard at work office building the new MySpace, wholly from scratch."

"But we're staying loyal to our roots in a critical way - lenient people to demonstrate themselves however they want," the summary continued.

It called on fans to come together "our brand new community" and offered a hide preview of the resdesign.

Those meddlesome in fasten were asked to leave an email meeting and "expect an entice soon".

The new-look MySpace says it aims to put song at the heart. Users can manage audio calm from a navigation row and span sketch albums with playlists in a type of amicable media blend tape to spot any occasion.

A Discover add-on inside of the navigation row will offer access to trending artists, music, mixes, radio, videos, news, and stirring concerts. The things may be dragged in to personal folders.

There is moreover an stress on what's called Artist Pages, with the guarantee of lots of tracks, albums and videos.

MySpace was sole to Rupert Murdoch's News Corp sovereignty in 2005.

It paid $580m (361m) is to amicable network but users and advertisers left the site for opponent amicable sites such as Facebook and Twitter.

The site underwent a leading makeover in 2010, rebranding itself as a "social entertainment site".

But it wasn't sufficient and in June 2011, News Corp sole it to online advertiser Specific Media at a outrageous loss.

A serve rebrand after the sale betrothed it would turn "the number a online residents song destination".

Music and media researcher Mark Mulligan mentioned he considered this ultimate rebrand was the "deepest" yet.

"At its peak, MySpace was a explorer for bringing together fans and artists but it faces unbending contest from sites such as TopSpin and Pledge Music that offer artists collection to settle interaction with fans," he said.

"It can't only do what they used to do even if they do it better," he said.

"It has to offer artists a reason because they would go there rsther than than on Facebook. It needs to turn a amicable stage for bands and not only an substitute to Facebook," he said.