A new marketplace investigate reveals that Samsung –along with Android–continue to browbeat the smartphone market, that puts updated pressure from Apple to "wow" the consumers with the launch of its new handset next month.
The consult from Kantar Worldpanel ComTech covers millions of interviews with consumers on a monthly basis, display that Samsung waste the top-selling smartphone brand in Europe as of July 2012. Samsung's success is partly since its successful launch of the Milky Way S3 final May, together with assertive pricing in a zone mired with mercantile pressures.
Samsung reaches 45% of all smartphone sales in the United Kingdom, Germany, France, Italy, and Spain. Meanwhile, Apple accounts for only 16% of all sales in the same region. Kantar moreover records that Apple suffers from a downward trend, solely in the UK and United States.
Android continues to browbeat opposite the supposed "Big Five" in Europe with a amalgamated 66% share, a poignant enlarge from 43% final year. Android is moreover the mobile OS of selection in Australia at 60.5%, whilst it binds the slight most in the US with only 51.5%.
Despite Android's dominance, it obviously declined in the US. It's 51.5% marketplace share is obviously a lessen of 5.3% from final year.
Apple blames its muted opening in Europe over the continent's struggling manage to buy and people keeping off on purchases until the new iPhone is released. Thus, Apple suffers between 4.3 and 11.4 percent sales unemployment opposite the Germany, France, Italy, Spain, and Australia.
But Apple can appreciate its fortunate stars that it continues to earn traction opposite two key markets: the US and UK. Apple's sales in the US went up by 9.5% from final year, grabbing a 38.2% share in the market. It was not as burly in the UK, but its 2-percent enlarge make Apple a key player in the marketplace with 22.9%.
Source: TechCrunch
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