Facebook is to enable app developers to publicize their products on its members' mobile-device headlines feeds.
The network will assign a price for every time users click on the ads to download the program from elsewhere.
Facebook had formerly warned its financial illness would endure if it could not find ways to make money out its mobile users.
Its shares have scarcely halved in price given its flotation, costing investors a complete of about $50bn (31bn).
Details of the ultimate pierce were suggested on the site's developers blog .
It invites program developers to pointer up to a "beta" assessment in that they can confirm either to aim users of Apple's iOS App Store or Android's Google Play store.
A "power editor" choice can moreover enable users to be targeted on the basement of what other apps they have downloaded inside of Facebook.
For e.g. if they have played Disney's Gardens of Times on their laptop around the network, they might then be offering other hidden-object games when using Facebook's smartphone app.
If a user clicks on a of the links, they will be redirected to the apt app store where they can buy the software.
Facebook will assign advertisers for every click made, and allows them to set a limit budget.
The pierce is Facebook's ultimate bid to make money from its mobile users.
It mentioned it had 543 million active members using the site around a mobile phone or inscription at the finish of June.
It has formerly experimented with a number of other formats, inclusive paid-for "Pages You May Like".
It moreover introduced Sponsored Stories to its mobile app progressing in the year.
These are posts combined by an advertiser that be present if a "friend" or page the user is related to shares the material. By profitable a fee, the business or organization can enlarge the odds their posts will be seen.
The site's founder, Mark Zuckerberg, mentioned it was creation about $500,000 value of sales by mobile Sponsored Stories every day at the finish of June.
"People who use the mobile services are more active Facebook users than people who usually use the desktop services," Mr Zuckerberg said, explaining because it was critical for his definite to concentration on the sector.
"On average, mobile users are around 20% more expected to use Facebook on any given day."
The firm's arch financial officer, David Ebersman, updated that every day web views in a few developed markets had proposed to reject in foster of mobile use.
He mentioned this could be because it was experiencing "flat" remuneration revenues - cash lifted by receiving a cut of fees charged on its site.
Although Facebook does enable users to download and fool around games on its mobile apps, many have abandoned the choice and download third-party titles around Apple or Google's stores, even if they initial listened about the program around Facebook.
"In the past 30 days, you have sent people to the Apple App Store and Google Play 146 million times, around clicks from channels such as headlines feed, timeline, bookmarks and App Center," Facebook mentioned in its developers blog.
One researcher mentioned it was unavoidable that Facebook would adjust its mobile service.
"If the majority of use is on mobile then there needs to be ads there," Enders' Analysis's Benedict Evans told the BBC.
"I would design Facebook to examination and see what users' feedback is.
"Clearly there are a lot of carrying out challenges as Facebook might have a lot of reduction space to fool around with on a mobile device than it has on a desktop, and people might feel the adverts land on their experience.
"But Facebook is an ad-funded business, thus there needs to be ads on mobile."
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