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Feb 7, 2011 3:33 PM
Dutch telco KPN has teamed up with Sony to offer reduced LCD TVs at its stores to new subscribers of its triple-play service. Potential customers are being wooed by Sony Bravia HD LCD 32in TVs at 249, reduced from the standard 549 when purchased with a triple-play package beneath a stipulate of at least a year. The promotion will run until Mar 20 at 107 KPN stores opposite the Netherlands, with KPN anticipating to accelerate take-up of its IPTV service and lock customers in around three times play, that reduces shake rate together with increases ARPU. KPN aims to capture around 60,000 IPTV subscribers during 2010 to attain 302,000 subscriptions by the finish of the year.
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