Sunday, February 13, 2011

What's In A Name: BioWare

Dr. Ray Muzyka: "The 3 founders, Greg, myself and [Augustine Yip] the third partner, you were all medical doctors by training, so it was a tongue-in-cheek anxiety to us being medical doctors. It was moreover a anxiety to program for humans. The initial trademark had the BioWare name and then a drudge palm and human hand, the thought of a appurtenance and human interface. ... We thought it was a unforgettable name and it was giveaway [for use], as well. The thought of the medical anxiety was considerably popular, it's ceaselessly advance back up over the past couple decades, so in that clarity it was a flattering great name, I guess."

Dr. Greg Zeschuk: "I regard it was that and the program for humans concept. We're creation program for people: Bio. Ware. ... We longed for something interesting, cool, memorable. I regard the medical square was the large thing, but moreover the interface concept."

Muzyka: "We forsaken the two hands as segment of the logo. Our early business cards had it ..."

Zeschuk: "... and T-shirts. Collector's T-shirts."

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