Tuesday, February 15, 2011

Android Ad Revenues To Tip $1 Billion In 2012

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Feb 15, 2011 2:00 PM, By Debra Kaufman

According to Piper Jaffray researcher Gene Munster, Android's mobile ad revenues of $5.90 per user in 2010 is approaching to jump to $9.85 per user in 2012, in segment increased by in-app advertising. An enlarge in Android users will fuel ample of the increased revenues; Munster believes that Android users will attain 133 million by 2012, that will next to $1.3 billion in ad revenues. That's still only a tumble in Google 's bucket, that is likely to consequence revenues surpassing $31 billion in 2012. Munster updated that Google's complete mobile income for 2010 was $850 million, with Android creation up approximately16 percent, or $130 million.

Shipments of Android gadgets exceeded 33.3 million in 2010 Q4, that translates to a 32.9 percent share of the universal chic phone market, that means a 615.1 percent jump from the formerly year. During that same time, Symbian 's worldwide chic phone marketplace share decreased from 44.4 percent to 30.6 percent, and Apple 's marketplace share edged downward from 16.3 percent to 16 percent.

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