Broadway Systems Releases New Ad Administration Software

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Feb 26, 2011 1:28 PM

At the 2011 NAB Show, Broadway Systems will betray the ultimate chronicle (7.0) of its software, that brings features a newly engineered Deal Management Cockpit together with Broadway IQ, a procedure that leverages real-time functional information to help customers serve upgrade their promotion yields, working efficiencies and crossplatform management.

With its configurable interface, Broadway's Deal Management Cockpit helps line networks simply succeed treat complexities. From a singular screen, users obtain a thorough perspective of all deal-related information, providing easy access to key data. Broadway 7.0 moreover includes enhancements to encouragement advertiser final for targeted mark chain and clarity reporting.

Broadway IQ, a new apartment of collection that leverages real-time functional information to make sensitive methodical decisions, was engineered to help line networks upgrade their promotion yields. For example, customers using Broadway IQ can precedence the unsold units review to boldly investigate the prospective income from unsold inventory. Using assorted filters connected to capacity, requisitioned and existing inventory, together with impressions and CPM, users can simply emanate multi-part income scenarios formed on not similar rate card and sellout assumptions. Other tools, such as returning business analysis, supply similar methodical capabilities definite to the line network promotion industry.

See Broadway Systems at the 2011 NAB Show in Booth N3421.