As Mobile World Congress kicks off in Barcelona, a horde of mobile firms have launched new devices, many featuring Google's Android working system.
Headline grabbers add Sony Ericsson with its smartphone-cum-gaming device, dubbed the Xperia Play.
Rival Samsung has denounced a new tablet, the Milky Way 10.,which as the name suggests features a bigger 10.1 in. (26cm) screen.
Meanwhile LG has denounced the initial mobile phone with 3D capability.
Sony Ericsson's launch captivated a large throng as it denounced it not-so-secret PlayStation phone, that it is anticipating will allure to the widening mobile gaming marketplace together with to more hardcore gamers.
The device - dubbed the PlayStation phone - has a pull-out manage desk pad and will underline a catalog of games, from Electronic Art's Fifa array to Assassin's Creed, the Sims and Dungeon Defender.
It is rising with 20 gaming allies and will be existing from March.
Sony Ericsson has sealed up Verizon as its US associate whilst in the UK the Xperia Play will be carried by all operators.
Sylvia Chind, head of branded gadgets at network user Three, mentioned the handset was a "step change in the way in that consumers use data, merging mobile communications and entertainment".
Analyst Ian Fogg, from investigate definite Forrester, thinks it represents a actual dare to Apple's dominance: "It is an exceedingly aggressive device and shows that Apple will not be the usually player in the mobile gaming market," he said.
But just as Sony Ericsson has leveraged the PlayStation brand so others might follow, he thinks.
"Nokia, Microsoft, Apple and Google moreover have other properties they could bring to the mobile experience," he said.
Guy Cocker, the editor of gaming website GameSpot mentioned the phone directed to greatfully both the unintentional and the more hardcore gamer.
Gaming, he said, was no longer a niche activity.
"People wish to fool around games anyplace they are...from fans of Angry Birds by to the who wish to fool around more normal games on their mobiles," he said
Not to be overshadowed by its rival, Samsung has put down its spot as a really actual contender to the iPad, with its new chronicle of the Milky Way Tab.
Announced just before the Samsung's authorized Mobile World Congress 2011 press announcement, the Samsung Milky Way Tab 2 has a number of new features, the many poignant being its bigger, 10.1 in. screen.
It will run on the ultimate chronicle of Android, dubbed Honeycomb, and written especially for inscription devices.
Both enable users to users to fire 3D images and video, together with upload their clips right away to YouTube.
Analysts at investigate definite CCS Insight mentioned that consumer urge for 3D phones remained "unclear" and could be regarded as a "gimmick".
However, they mentioned the experience of using the phone is "better than many might expect".
Jim Michel, head of LG's mobile section in the UK, shielded the technology.
"It is unquestionably not a gimmick. More drive-in theatre are being sole in 3D and it is great to fist that onto a tiny screen," he said.
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