Tuesday, February 15, 2011

Twitter Team Leader Talks Up Mobile Hope

Twitter arch senior manager Dick Costolo has discharged speak of a $10bn attend to Google as "rumour" during a keynote debate at Mobile World Congress.

He laughed off questions about tie-ups with Facebook and Google, adage he didn't know "where such speak came from".

Instead he strong on the significance of the service's growth, notably on mobile.

According to Mr Costolo, 40% of tweets right away advance from mobile platforms.

He mentioned that the service indispensable "deeper integration" in smartphones together with to expand how it was done existing to more simple phones.

Mr Costolo mentioned that he longed for Twitter to work seamlessly on all mobile software.

"We wish low smartphone formation and stronger content messaging integration. It has to only work the same way everywhere it is used," he said.

But he offering small item on how this would be achieved, over adage that he longed for more "single sign-ons".

"We wish to be able to twitter from any app, without having to glow up other application," he said.

More item on how Twitter could be integrated with mobiles would have been useful, mentioned Eden Zoller, leading researcher at investigate definite Ovum.

"We approaching more; for e.g. what Twitter is carrying out to erect its focus ecosystem since the significance of apps in adding worth to the service and the fact that a flourishing number of Twitter users correlate with the service around apps," she said.

"We moreover hoped Twitter would uncover that it intends to precedence mobile place improved than it is, and further search," she added.

Currently Twitter's revenues are done in 3 key ways - from promoted trends, that allows companies to pay to be present in its tip ratings, and sponsored and promoted tweets.

Much of the keynote debate was staunch to Twitter's unusual growth.

Twitter right away continually carries 130 million tweets a day and during major events, such as the football World Cup can see upwards of 3,000 tweets a second, Mr Costolo said.

The record, he revealed, was 6,000 tweets per second in Japan at New Year's Eve.

Mr Costolo moreover spoke of the significance of the stage as a diplomatic tool, with simple services such as speak-to-tweet, a partnership with Google that authorised users to send tweets as voicemail and read them as texts, proof major in new inhabitant protests in Egypt.

He voiced that a crowd-sourcing interpretation service will shortly be forthcoming to Twitter.

He suggested that stepping up figures of users are forthcoming to the service as pacifist consumers.

"More users of Twitter aren't tweeting," he said.

"We have to comprehend that many are here only for consumption, they only wish to follow content," he added.

He hinted at probable enlargement of Twitter's amicable network.

"If new users advance to Twitter and have a couple of amicable connectors they are far more likely to sojourn intent users," he revealed.

Mr Costolo did moreover suggestion at probable tie-ups with TV advertisers, personification up Twitter's worth during TV shows such as live sports, adage that the service was branch people against DVRs and on-demand services because they elite to watch in "real time" so that they could tweet.

Twitter was permitting interactive TV to turn a reality. "Twitter is the second screen," he said.

The avowal will be welcomed by TV advertisers that have seen revenues drop as a outcome of people using DVRs and other methods to watch content.

Ms Zoller was unhappy that Mr Costolo did not say more about how he intends is to company to make money.

"Twitter quoted figures on healthy growth and use, that is great but not surprising. What it didn't supply was solid sum on was how efficient its nascent businesses are proof to be in pushing revenues - lots of box studies of cold brands using Twitter but no hard line on the margins this brings to Twitter," she said.

In an progressing keynote speech, Microsoft arch senior manager Steve Ballmer suggested that it skeleton to confederate Twitter as a of a raft of updates to Windows phones, forthcoming after that this year.

Other updates add a chronicle of Microsoft's ultimate browser, Internet Explorer 9, for phones and deeper ties with gaming services Xbox and Kinect.

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