Thursday, February 3, 2011

Google Eyes Apple In Inscription War

Google has denounced an working network for inscription computers directed at ramping up the contest with Apple's iPad.

More than 15 million iPads have been sole given Apple launched the device in 2010.

The ultimate chronicle of Google's Android OS is called Honeycomb and it has been especially optimised for tablets.

The features add the aptitude to purchase applications from a computer, purchase features inside the app, video talk and softened graphics.

"This is a major investment of years of pattern and engineering to unequivocally spike the experience for a incomparable screen," Hugo Barra, Google's executive of products for mobile, told BBC News.

"This is not a considerable phone - you longed for tablets running Honeycomb to not only be bigger but moreover to be better."

Motorola will be the initial to bring a product running Honeycomb to market. Its Xoom device is due to go on sale this month, nonetheless a let go date and cost have not yet been revealed.

"Honeycomb brings Google closer to equality with Apple and underlines the fighting between these two titans," mentioned Ben Parr, co-editor of technology headlines site Mashable.

"Google has its strengths especially in the cloud, with their open source stage and formation with other Google products similar to Gmail and Google docs," he said. "But Apple has the pattern corner and a immeasurable number of apps together with a new iPad approaching in the next couple of months."

Google's statement of a web-based chronicle of the Android marketplace is a that is seen as long overdue.

This right away means that users can crop and purchase apps directly from the web. Previously users had to purchase by the Android marketplace directly from the device creation it tough to find, download and purchase apps.

Thanks to the cloud, users can send apps directly to any Android device with only a couple of clicks of their mouse.

"There's no wires, no synching with computers - nothing of that nonsense. Everything is connected," mentioned Chris Yerga, Android engineering director.

Technology blog TechCrunch called the webstore a "big win" for developers.

"It lowers the jump you have to go by to purchase an app," mentioned Jason Kincaid of TechCrunch.

"If you are irritated online, I can suppose a lot of people streamer to the webstore and clicking on 5 apps before they have unequivocally think about it."

Google moreover denounced in-app purchasing, a new underline to let developers make money by selling practical products and upgrades in their apps to consumers.

Convincing developers to back Android is seen as key to diagram in more customers.

So far Android has more than 100,000 apps in its store, whilst more than 300,000 have been combined for Apple's iOS.

At the launch of Honeycomb at Google's California domicile a number of developers showcased apps written especially using the new working system.

CNN presented a new inscription optimised app whilst Disney mentioned it would be fasten the webstore with 3 apps inclusive a chronicle of the song stroke diversion Tap Tap Revenge.

Disney's head of mobile Bart Decrem mentioned there had been more than 50 million downloads of Tap Tap Revenge on the iPhone alone.

"We have been watchful for in-app purchases and for Android to obtain to this stage. This unequivocally represents a broad sappy of the stage and it's a unequivocally critical one," mentioned Mr Decrem.

Unlike Apple, Google does not make its own gadgets but gives its working network to manufacturers for nothing. That draw close has served it well in the smartphone market.

To date there are around 145 gadgets running on Android, inclusive a handful of tablets.

Google mentioned it would be up to hardware sellers when users would see Honeycomb be present in more tablets.

Motorola will be initial out of the embankment but LG and T-Mobile are approaching to follow close at the back with their arriving G-Slate tablet.

"We've put our most appropriate feet deliver and right away it's up to the ecosystem, the manufacturers, to make it flourish," mentioned Google's Mr Barra.

He mentioned a few of the features in Honeycomb would find their way on to Android smartphones when that is

But will Honeycomb help Google slay Apple, that has a new iPad out in the forthcoming months?

That depends, says Ina Fried, comparison editor of AllThingsD and the Mobilized blog.

"It's a multiple of what's the speed, what's the cost of the device, what sort of apps will be existing and when.

"This is about other people's products competing with the iPad. Clearly Google is putting a lot of resources in to Android and with this initial access it's going to be a fun thing to watch," Ms Fried told BBC News.

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