The standout headlines is that $1.5 billion of annual income came from digital sales, that the firm says are up 20 percent over 2009 -- and up 40 percent in Q4 alone. According to the report, digital-based income was "driven by increased sales of Activision Publishing's Call of Duty chart packs and value-added services for Blizzard Entertainment's World of Warcraft ," that CEO Bobby Kotick attributed in segment to "significantly extended user wake up and rendezvous for the expanding online communities."
Selling 1.4 million copies of the initial Black Ops chart fill up on a singular stage inside of 24 hours of its let go is of course what we'd call "user activity."
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