Comcast Tests Duct Bundling; New Investigate Finds A Third Will Tumble Line By 2016

You are here: Home Page » News » Comcast tests duct bundling; new investigate finds a third will tumble line by 2016

Oct 13, 2011 2:13 PM, By Michael Grotticelli

Comcast is contrast out a new sort of pay TV bundling that offers its customers the aptitude to collect and select that variety of calm they wish to pay for month after month. Though it's not loyal a la grant programming, it's a step in that direction. The subject is if it is enough.

The MyTV Choice hearing was only introduced in Comcast's Charleston, SC, market. Customers there can select from a of two "Get Started" packages, that add the leading announce networks and a few extra simple line networks.

The selection primarily comes down to either the patron chooses to pay for sports networks similar to ESPN, that cost an extra $20 a month.

The initial tier, called "Get Started" features about 55 to 60 channels, inclusive local announce networks and renouned line networks such as AE, Comedy Central, E!, FX and more. It's labelled at $24.95 a month.

A second "Get Started Plus" gift includes all the same calm as the Get Started tier, together with an extra 12 to 15 entertainment and sports channels, inclusive informal sports networks, ESPN, ESPN2, Golf Channel, Versus, BBC America and the Military Channel. It expenses $44.95 a month.

Customers can then customize their channels, with bundles of calm orderly in to themes similar to Kids, News and Information, Entertainment and Lifestyle and Movies. Each duct fill up expenses an extra $10 on tip of the Get Started package. VOD options would enclose calm from the networks people have selected to register to.

The MyTV Choice gift is moreover existing in Comcast's Seattle and Western New England markets. But in the other markets, the selection is existing only as segment of a larger, triple-play package that includes broadband and digital voice service. Charleston's gift starts as video-only package.

The Comcast treat is the ultimate indication that operators are relocating divided from giant, one-size-fits-all packages of programming to more adjustable and more affordable packages of content. This is going on as fewer and fewer Americans are peaceful to pay upwards of $100 a month for a TV subscription.

A new inform by Magnaglobal, a media-forecasting firm, has found that the number of U.S. households without a line subscriptions is approaching to three times between right away and 2016. All told, 9 million households won't have cable, the definite predicted.

Of those, about 4 million are connective tissue cutters, people who once subscribed to line but canceled it in preference of accessing radio calm around the Internet using a STB or P.C. bending up to their TV sets.