42 Million U.S., European Homes Examination OTT Shows, Cinema On Their TVs, Says Strategy Analytics

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Oct 26, 2011 11:52 AM

More than 42 million homes in the United States and Europe use the Internet to watch radio shows and cinema on their television, according to a inform expelled final week by Strategy Analytics .

Additionally, the report, "Multiscreen Connected TV: Assessing Device Usage and Ownership," mentioned related TV use is twice as renouned in the United States as in Europe. Drawing on a consult of 4800 respondents, Strategy Analytics found that 20 percent of U.S. respondents reported examination Internet TV calm on their TVs in the past month, whilst usually 10 percent of Europeans mentioned they did so. According to the report, the strength of services similar to Netflix and Hulu in the United States accounts is to difference.

The inform moreover addresses how TV viewers watch calm around the Internet. In the United States, the many renouned way is examination around a diversion console, the inform said. In Europe, attaching a TV to a Personal Computer around an HDMI line and accessing the Internet around the P.C. is the many renouned approach. Other critical methods used in the United States and Europe add streaming over a home network and around an Internet-connected Blu-ray player.

The commentary uncover TV viewers will to go to "significant lengths to watch their elite radio shows or cinema on the large screen," mentioned David Mercer, leading researcher and the report's author.

"In grudge of the technical challenges, many people wish to be liberated from the constraints of traditional, managed radio services if their selection of calm is not existing when they want, where they want, and at a cost they are peaceful to pay," he added.

The inform draws on the commentary of the Strategy Analytics 2011 ConsumerMetrix Survey conducted online in July 2011. The representation consisted of 2000 people in the United States and 2801 in Europe ages 15 to 74 years.