Bounce TV Launches Over Announce Spectrum

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Apr 8, 2011 5:44 PM, By Michael Grotticelli

A new Atlanta-based network targeting African Americans, Bounce TV, will launch this drop using digital spectrum from announce groups via the nation. The firm is most owned and operated by African Americans, with Martin Luther King III and one-time United Nations envoy and Atlanta Mayor Andrew Young segment of the primary tenure team. Bounce will most right away vie against Lanham, MD-based Radio One, that operates TV One, and New York-based Viacom, that owns BET and Centric.

The Atlanta Journal-Constitution reported that Bounce has nonetheless to secure any placement agreements. Executives mentioned they would outlay the next couple of months appropriation digital spectrum from TV hire groups opposite the country, preferably in markets with large black populations inclusive Chicago, New York City and Atlanta.

Digital technology now allows announce networks to air multi-part subchannels. So far, about a dozen specialized networks are using this noncable digital tier. Channel 2 WSB-TV front the Retro TV Network on a of its subchannels, display aged shows such as "Adam-12″ and "Marcus Welby M.D." Disney-ABC owns Live Well, that front home, illness and lifestyle shows. These channels may be seen for giveaway without line or heavenly body in specific markets, similar to normal announce networks; Bounce will come together that group. Cable and heavenly body subscribers, who act for scarcely 90 percent of U.S. households, will be able to obtain Bounce usually if the respective announce network can bargain a deal.

"I am unapproachable that the network will broach giveaway programming to one side for the underserved residents and be attainable to all homes around the nation and not just those who pay for television," mentioned Andrew Young in a headlines release.

Getting coverage in sufficient markets to pull national advertisers will take time, mentioned Chuck Larsen, boss of Pacific Palisades, CA-based October Moon Television, a consulting firm for TV array producers.

"It sounds challenging, but it's not impossible," Larsen told the Atlanta newspaper.

Bounce, a 24/7 network, skeleton to aim the 25-54 age demographic with a "mix of melodramatic suit pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net array and original programming."

A accumulation of calm has been protected for placement over the new network. It reportedly has sealed multiyear calm agreements with NBCUniversal Domestic Television Distribution for roughly 200 films, Sony Pictures Television for roughly 100 titles, Codeblack Entertainment for cinema and documentaries, and Image Entertainment for more than 50 movies, documentaries and theatre plays.

The network will air sports events by Urban Sports Entertainment Group for football and basketball games from the Central Intercollegiate Athletic Association. The network will use the prolongation and functional resources of Atlanta-based CSE, a sports, entertainment and TV prolongation agency.