Spending on flirting and dating services on mobiles phones showed signs of hotting up, authorized total show.
The amount outlayed rose by 36% in 2010 compared with the formerly year to 34.7m, reward rate regulator Phonepayplus said.
Mobile and online flirting services reported a bang in sales of "virtual gifts" - such as a practical lick sent to somebody's mobile.
Men are more expected to phone flirt, the inform said.
Some 63% of users were men, with 18 to 34-year-olds the many expected to use the reward rate flirting services.
"As a regulator, you acquire enhancement in the marketplace and really sufficient wish consumers to suffer fun new services with the encouragement that there is a regulator using attention to stop consumer harm," mentioned Paul Whiteing, arch senior manager Phonepayplus.
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