Yahoo has voiced a treat to purchase TV-sharing start-up firm IntoNow as segment of its skeleton to enlarge its amicable media presence.
The financial conditions of the deal, inclusive price, were not disclosed.
IntoNow's program allows users to pick out TV shows and share them with friends using mobile internet.
Amid descending income and profits, Yahoo is seeking to spread in to the mobile internet market, and to enlarge video promotion on the site.
"Relying on amicable channels as a means for finding calm - either it's on a PC, mobile device, or TV - is hurriedly on the rise," mentioned Bill Shaughnessy at Yahoo.
"IntoNow's technology combines the skill to check-in to what a consumer is watching, rivet in conversations, and find connected content."
The focus is integrated with Facebook, Twitter, iTunes and Netflix.
Launched in January this year, California-based IntoNow is led by Adam Cahan, a one-time senior manager at Google and Viacom's MTV.
Last week, Yahoo reported profits of $223m (137m) is to initial 3 months of 2011, down from $310m final year.
However, the figure was improved than analysts had expected.
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