Friday, April 29, 2011

PopCap Buys ZipZapPlay For Facebook Expansion

Casual Games Leader Expands Key Development Capabilities with Purchase of Established San Francisco-Based Social Games Creator

SEATTLE, Washington and DUBLIN, Ireland - April 29, 2011 - PopCap Games, the worldwide personality in unintentional games, currently voiced that it has sealed an consent to pick up ZipZapPlay, a amicable games firm formed in San Francisco, California. With the acquisition, PopCap increases its Facebook games lineup, establishes a amicable college of music in Silicon Valley, and positions itself for serve expansion and one after another success in one of the hottest digital games categories. Financial conditions of the merger were not disclosed.

ZipZapPlay is a venture-backed amicable games startup with seventeen employees inclusive founders Curt Bererton (CEO) and Mathilde Pignol (CCO), who will go on to send diversion pattern and development at the San Francisco studio. ZipZapPlay's formerly titles add Baking Life and other amicable games. "The group at ZipZapPlay is one of the most appropriate in the amicable games space, and amalgamated with the existing group in Seattle gives us the chance to dramatically spread the development resources," mentioned John Vechey, PopCap co-founder and VP of Corporate Strategy and Development, who oversaw the acquisition. "While the merger creates evident cross-promotional and operations benefits, this is a vital pierce with outrageous long-term potential; you think ZipZapPlay can help us serve develop and spread the clarification of amicable games."

"Adding ZipZapPlay's burly pattern and development group to the rapidly-growing amicable games group is a large pierce for us," mentioned Jason Kapalka, co-founder and Chief Creative Officer at PopCap. "ZipZapPlay is a great informative fit: a indeed imaginative firm that lives and breathes in this space. And their next diversion is really innovative and interesting - you think it has the prospective to be a step deliver in the evolution of amicable gaming."

"We're blissful to come together the heading unintentional games developer and help blossom PopCap's participation in the amicable arena," mentioned ZipZapPlay's Bererton. "PopCap's concentration on innovative gameplay and user experience meshes with the own pattern philosophy. We can't wait for to put the heads together with PopCap and beginning developing the next era of games for Facebook and other amicable platforms."

ZipZapPlay will run as an eccentric college of music in San Francisco headed by Bererton and Pignol and stating to PopCap VP of Social Games Development Jon David. With the consequent expansion of PopCap's amicable diversion development capabilities, the firm expects to have 4 or 5 games existing on Facebook by the finish of 2011. PopCap's primary amicable games, Bejeweled Blitz and Zuma Blitz, already capture a complete of roughly 5 million DAUs (Daily Active Users), creation PopCap the third largest Facebook diversion developer, after Zynga and Electronic Arts.

About PopCap PopCap Games is the heading universal developer, publishing house and user of unintentional video games: fun, easy-to-learn, enthralling games that allure to all ages opposite PC, mobile, amicable and other platforms. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled, has sole more than 50 million units. # # # TK

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