Switch Media Allies With TvTak

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Jun 12, 2012 12:23 PM, By Stuart Finlayson

Multiplatform video specialists Switch Media has partnered with picture approval program provider TvTak.

Switch Media's universal head of sales, Mark Johns, explained, "TvTak is an innovative stage for present communication during radio shows, games and commercials. The technology creates every radio interactive with viewers usually wanting to indicate their smartphone or inscription at their radio shade and TvTak identifies the program in a second, then allows the spectator to correlate instantly. We have already run trials in Australia, and they all worked perfectly. This is simply an extraordinary square of functionality that broadcasters, agencies and advertisers will not wish to do without."

Johns continued, "This turn of interactivity is revolutionary, and the partnership is a best fit is to way people devour and correlate with calm on any device as TvTak is existing on iOS together with Android and functions on any radio set using unique video approval algorithms."

TvTak was choosen from 130 innovative startups as a leader of the PepsiCo10 competition and voted Best Demo at the Social TV Summit in Los Angeles.