A curtain up in radio array The Apprentice has feel safe appropriation for his food website after being incited down by Lord Sugar.
Nick Holzherr has feel safe 170,000 to launch Whisk , a service that creates online selling lists formed on recipes.
In the TV series, Lord Sugar told the investor that he was not assured the website would be "useful".
Mr Holzherr told the BBC his new investors were "knowledgeable" about tech, and he had a "scalable business".
Mr Holzherr reached the last turn of the reality array in that Lord Sugar whittles down a pool of future business allies before at last investing in the winning idea.
His thought was to emanate a website that would enable customers to modify recipes automatically in to selling lists inside of online supermarkets.
Users could possibly print off these lists and go to their local stores, or purchase right away online with "one click". Whisk would take a cut of the online transactions.
Speaking of Mr Holzherr's plan, Lord Sugar mentioned on the show: "It's achievable, we obtain that. But so's sending a human to the moon. What are we going to obtain out of it at the end?"
"Who could be worried with it?"
Mr Holzherr mentioned he had overcomplicated his offer during the show.
"I explained it as well technically, as well many sum - it meant it wasn't unequivocally understood," he told the BBC.
He mentioned given the uncover he had had poignant fascination from members of the open - "particularly mums" - who were interested to see the plan obtain off the ground.
Also interested were 4 investors who stumped up the appropriation that Mr Holzherr mentioned would be outlayed on employing new staff and building the platform.
One of the site's investors, Midlands-based investor Doug Scott, said: "Quite simply, consistent recipes with online selling is a space in the online world that waste untapped, but of course won't for ample longer."
Mr Holzherr mentioned he hoped the site will launch in 2-3 months time.
"I was perplexing to highlight to Lord Sugar and his advisors that you do not need a lot of allowance to erect this," he added.
"We're anticipating we'll be able to produce income quite quickly."
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