Sina Weibo, China's greatest Twitter-like microblogging platform, has introduced a membership assign for reward features.
For a monthly price of 10 yuan ($1.57, 1) its 300 million users can increase personalised pages, voice posts and improved security, amid other services.
The pierce could help lapse the definite to profit. It posted a $13.7m (9m) loss for its initial entertain in May.
One researcher called it a "bold move", adding Twitter was doubtful to follow.
Sina Weibo is introducing a complete of 15 updated celebrity features , according to the Tech in Middle East blog.
It mentioned the pierce built on other new innovations updated to the stage inclusive amicable games and a practical banking called Weibi.
One Beijing-based business expert remarkable the preference to assign fees had followed supervision pressure on the business to speed up efforts to filter out unlawful posts by a few of its members, stepping up its costs.
"Weibo has turn an essential apparatus to Chinese netizens, nonetheless a few dispute of late that it has turn reduction convincing due to the restrictions," mentioned Duncan Clark, chairperson of BDA.
"But for Sina of march eventually its target is not to run the service as a charity.
"This could be a wily incident - if they pull as well far to monetise they could stain their brand, but if they do not come after in converting all this traffic to blurb worth then it's eventually unsustainable in the long term."
While the pierce might infer a success is to Chinese firm, eccentric media researcher Mark Mulligan referred to it would be a inapplicable designation for horse opera amicable networks to follow at this point.
"It's a really daring move, and we do not regard it is expected that Twitter would follow a identical route, certainly not at this stage," he said.
"In demand to beginning charging for something that people design to be free, a company has to be really assured of its marketplace position.
"Any amicable apparatus faces contest - Facebook has completed a lot perplexing to obey microblogging with its timeline features. If Twitter attempted to [introduce fees], Facebook would gain on that and try to exercise a ample richer set of services wholly free."
He updated that the dynamics were not similar in China and Sina Weibo might not be fearful of contest given other made at home web giants, such as Tencent and Renren, had moreover introduced membership fees for a few extras services.
A mouthpiece for Twitter mentioned the definite did not criticism on other companies, adding that its business model remained formed on advertising.
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