Canoe Runs With Softel For Interactive TV

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Oct 10, 2011 4:05 PM

UK playout technology businessman Softel has been selected by Canoe Ventures to help broach Interactive Television (ITV) services. Founded as a J.V. between heading line radio companies in America, Canoe has combined a national, interactive stage reaching more than 22 million digital line households travelling multi-part operators.

Softel has been using Canoe given 2008 to suggest on ITV playout and help muster its MediaSphere platform. MediaSphere enables development, deployment and contrast of ITV applications inclusive Enhanced TV Binary Interchange Format (EBIF) and all other major interactive formats. Softel's MediaSphere network has been deployed by not similar broadcasters to playout EBIF applications in encouragement of Canoe's RFI campaigns, and the network will encouragement in-program interactivity around Canoe's Polling and Trivia products.

The network enables together playout of multi-part middleware applications (such as EBIF and tru2way) from a singular unit, matching with many U.S. and general interactive standards.