BlackArrow Unveils New Product Enhancements To Clear The Worth Of VOD Advertising

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Jun 14, 2011 8:00 AM

BlackArrow has voiced enhancements to the BlackArrow Advanced Advertising System that unlocks the worth of promotion inside of video on urge (VOD). These capabilities add energetic midroll functionality, together with APIs that encouragement integrated workflows with third-party promotion systems.

Dynamic midroll ad insertion expands the marketplace chance for VOD promotion by enabling register owners to rise adjustable new promotion business models that encouragement both existing time-shifted radio currencies such as Nielsen's C3, together with new ad wrapping strategies that anticipate multi-part announce windows or other targeting criteria. Through the use of typical announce metadata, the BlackArrow answer inserts promotion during time- and context-specific points in any module and enables programmers to reinstate - or jump over completely - any ads held to an initial immobile VOD asset.