IDG News Service - Salesforce.com enters this year's Dreamforce discussion roving a call of hurried expansion and stepping up technological breadth, but ample work waste forward of it, analysts say.
"They're not simply an focus firm anymore. They're a collection company, a amicable networking and capability firm together with a conventional, normal applications company," mentioned Denis Pombriant of Beagle Research.
It is an increasingly considerable operation as well, with about 87,000 customers and shut to US$2 billion in income . Some 20,000 people are approaching to attend Dreamforce, that began this week in San Francisco.
The company's name will always simulate its roots as an on-demand CRM (customer attribute management) program vendor. But Salesforce.com CEO Marc Benioff has led the firm by a array of prejudiced reinventions, creation forays in to areas similar to amicable networking and collaboration. It even declared its initial arch scientist final week, a pierce that symbolizes its broader ambitions.
"They do not wish to make the same inapplicable designation Siebel made," mentioned Ray Wang, CEO and leading researcher of Constellation Research. That CRM businessman unsuccessful to full its skeleton for a next-generation platform, Project Nexus, and was eventually acquired by Oracle .
However, Salesforce.com still has a "gaping hole" to expand in its portfolio, namely in analytics, Wang said.
Salesforce.com appears set to strew a few light at Dreamforce on how that will happen, mentioned 451 Group researcher China Martens, observant a event scheduled for Thursday patrician "Analytics Road Map: 2011 Will Blow Your Mind."
Still, there are "so many opportunities for CRM to be sold" by requesting the attribute administration model to other business areas, such as the supply chain, Wang added. Salesforce.com has already done one step in this citation by FinancialForce.com, the J.V. it launched final year with Unit 4 Agresso.
The next era of CRM program moreover contingency "really make the peddler empowered," as historically it has been focused more on assisting managers, Wang said. Products similar to Salesforce.com's Chatter conspiring and messaging application, together with its rising operation of mobile software, are written to make a peddler more prolific working on their own, he said.
Salesforce.com is approaching to confer a new "viral" chronicle of Chatter that will be existing at no assign . Along with the details, it would behoove the firm to have customers, quite from incomparable companies, onstage revelation stories about their successes with Chatter, Martens said.
There should be lots from that Salesforce.com can choose. During the company's new gain discussion call, Benioff mentioned a few 60,000 customers had deployed Chatter.
Some perception in to the position of once high-profile partnerships with the likes of Google and Facebook could moreover be useful, Martens added. "A couple of years ago, [the Google partnership] was a outrageous love-fest. I'd similar to to see if it is unequivocally as burly as it was," she said.
Dreamforce continues by Thursday. Benioff is approaching to broach the show's greatest statement during a keynote residence on Tuesday.
Chris Kanaracus covers craving program and broad technology violation headlines for The IDG News Service . Chris's e-mail residence is Chris_Kanaracus@idg.com
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