Mobile Ad Revenues In U.S. To Be $2.9 Billion In 2014, According To ABI Research

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Dec 20, 2010 1:12 PM, By Debra Kaufman

BIA/Kelsey 's U.S. Mobile Ad Revenue Forecast has likely that mobile promotion revenues, inclusive ads in mobile search, manifestation and SMS, will blossom from $491 million in 2009 to $2.9 billion in 2014, a combination annual expansion rate of 43 percent. More specifically, mobile hunting ad revenues will blossom at a 93 percent CAGR from $59 million to $1.6 billion; mobile manifestation ad revenues will blossom at a 31 CAGR from $206 million to $803 million; and mobile SMS will blossom a 20 percent CAGR from $226 million to $562 million. (Read an mention from the inform here .)

The commentary encouragement the idea that mobile hunting will prevail in the future with courtesy to advertising. Location-based advertising, that targets a user's location, will moreover repercussions revenues in what BIA/Kelsey calls local mobile advertising: a 57 percent CAGR from $213 million in 2009 to $2.03 billion in 2014. The firm identified marketers' confusion with mobile metrics as a of the leading hurdles to mobile advertising.

ABI Research came out with its own census data on mobile selling and promotion revenue, that it breaks down in to content messages, ensign ads, mobile search, in-application promotion and in-video advertising. The firm forecasts that that mobile manifestation ad income will draw close $1.5 billion in 2016. Overall mobile ad media is approaching to nearby $1 billion by the finish of 2010. The firm estimates that 20 percent of all leading companies have at least dipped a toe in to mobile marketing.