The censure can mostly be laid at the feet of Facebook process changes that hinder games from pulling position updates to the walls of non-players, creation promotion and tangible brands more critical than ever. "Companies without franchises will be in an increasingly unstable position," Segerstrale told Develop. "If on the a palm you have Harry Potter and on the other you have 'The Wizard Adventure,' consumers will select the a they recognise."
... Great, right away Playfish has stolen the game's name. You can all design to listen to from the lawyers.
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