Open Rich Media Mobile Advertising Sets Abounding Media Promotion Specs

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Dec 7, 2010 5:26 PM, By Debra Kaufman

The Open Rich Media Mobile Advertising initiative, a mobile attention consortium founded this summer by The Weather Channel , Crisp Wireless and Tringapps , has introduced abounding media promotion specifications and an open source ethics existing to any person wishing to offer campaigns opposite multi-part working systems and devices.

Aiming to defeat the fragmentation of working systems and gadgets that has tormented the expansion of the mobile industry, ORMMA stresses a vendor-agnostic draw close that leverages HTML5 standards to emanate and pass out ads that are matching opposite all handsets and platforms. PointRoll and Jumptap are two companies to adopt the ORMMA initiative, that is moreover beneath examination by the Mobile Marketing Association (MMA) . The MMA skeleton to weigh and write a whitepaper on ORMMA in the nearby future. The ORMMA selection includes encouragement for GPS, accelerometer and compass, and stating on network, orientation, shade and place data.