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Feb 8, 2012 12:59 PM, by Phil Kurz
Are there marriage bells in the future for radio and the Internet? That's what the head of the ATSC says is being programmed for with the growth of the ATSC 2.0 standard.
Fully backwards-compatible with the A/53 typical for digital television, ATSC 2.0 promises to broach a accumulation of benefits to viewers, inclusive non-real-time services, encouragement is to Internet, delivery of 3-D television, and modernized audio and video application techniques.
Anticipated for acceptance as a typical after that this year, ATSC 2.0 will give broadcasters the collection to do never-before-possible things such as broach telescoping commercials that let viewers cavalcade deeper for more data and even offer geographically applicable ad calm with the consent of viewers.
In this podcast talk , Mark Richer, boss of ATSC, talks about ATSC 2.0 and what comes next.
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