Asian wiring definite Proview has indicted Apple of "deception" in the way it acquired rights to the iPad name.
In Californian justice filings, Proview claims Apple combined a UK-registered "special role company", IP Application Development Ltd (IPADL).
The justice credentials lay that IPADL mentioned the heading was indispensable since "it is an abridgement is to company name".
Proview is looking indemnification and to canceled a 2009 treat in that it sole its rights to the heading for $55,000 (35,000).
A month after that deal, the justice documents note, Apple launched the iPad.
IPADL is moreover declared as a suspect in the case, that represents a new front in a stability authorised fighting between the two firms over tenure of the name.
Proview told the BBC the action followed an "extensive investigation".
Apple has reiterated a matter accusing Proview of refusing to honour the heading agreement.
The box filed by Proview Electronics in the Superior Court of California in Santa Clara on 17 February is a "complaint for fraud".
The company is looking damages, costs, the voiding of the 2009 heading sale, and a statute preventing Apple from using the iPad trademark.
Proview mentioned it purebred a number of iPad-related trademarks as a outcome of building an "internet appliance" of the same name.
In Aug 2000, technology headlines site Cnet described the device as , "an all-in-one internet depot with a built-in 15-inch colour monitor".
In justice filings, Proview claims that in Aug 2009 Apple's lawyers combined a "special role entity" - a UK-registered definite called IP Application Development Ltd (IPADL) with the sole role "to get hold of the iPad trademarks whilst obscuring the attribute between Apple and the acquisition".
It moreover accuses IPADL's representative of representing himself as Jonathan Hargreaves in emails when he was, the company alleges, after that suggested to be an particular called Graham Robinson.
Mr Robinson functions for a UK-based fim specialising in egghead skill issues. It declined to criticism on the case.
Proview claims IPADL's agents "intentionally misrepresented" why they indispensable the heading by claiming that the definite longed for the heading since it "is an abridgement is to company name", and would not use the heading to vie with Proview.
In an email quoted in the filings "Jonathan Hargreaves" wrote to Proview's Timothy Lo: "I can assure you that the company will not vie with Proview."
This ultimate box follows a array of authorised activities in China that have doubtful Apple's correct to use the iPad heading in that country.
The BBC asked Proview to notify why it had taken until right away to bring this action in the US. Spokesperson Cal Kenney said: "The US authorised action commenced good inside of the statute of limitations, after an endless scrutiny and in depth due diligence."
In reply to inquiries from the BBC, Apple reiterated a matter it had formerly given in connection with cases being fought in China: "We paid for Proview's worldwide rights to the iPad heading in 10 not similar countries a few years ago.
"Proview refuses to honour their consent with Apple in China and a Hong Kong justice has sided with Apple in this matter. Our box is still tentative in mainland China."
The company declined to make any serve comment.
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