Google has been indicted of bypassing the privacy settings of users of the Safari web-browser.
The Wall Street Journal mentioned Google and other companies had worked around privacy settings written to limit cookies.
Cookies are tiny content files stored by browsers that can record data about online activity, and help a few online services work.
However Google says the story "mischaracterises" what happened.
Advertisers can use cookies to follow online behaviour, assisting them to aim the commercials they uncover to internet users.
Some regard this use of cookies erodes online privacy. In May, European Union laws are due to advance in to force that will limit the use of promotion cookies.
But cookies are moreover necessary to a few web services similar to the Google offers.
The Safari browser is constructed by Apple, and is the browser used by the iPhone.
By default Safari usually allows cookies to be stored by the web page a user is visiting, not from third parties such as advertisers.
However, Stanford University assistant professor Jonathan Mayer found that advertisers were still able to store cookies on the computers of internet users browsing with Safari.
It was his breakthrough that shaped the basement of the Wall Street Journal's story.
Many Google services use cookies, for e.g. to recollect when someone is sealed in to a service, but they are moreover used by the definite to help personalise advertising.
It was when Google attempted to find a way to capacitate a few of its services and personalised promotion to work on Safari that, Google says, it inadvertently stored cookies.
In a statement, comparison clamp boss Rachel Whetstone mentioned that final year the company had motionless to "enable features for signed-in Google users on Safari who had opted to see personalised ads and other content".
She added: "To capacitate these features, you combined a proxy communication couple between Safari browsers and Google's servers, so that you could discern either Safari users were moreover sealed in to Google, and had opted for this sort of personalisation."
Ms Whetsone mentioned the company had combined new systems to ensure the data it composed was anonymous, but this had led to unintended consequences:
"The Safari browser contained functionality that then enabled other Google promotion cookies to be set on the browser.
"We didn't expect that this would happen, and you have right away proposed stealing these promotion cookies from Safari browsers. It's critical to highlight that, just as on other browsers, these promotion cookies do not gather personal information."
The Wall Street Journal reported that Google "disabled the ethics after being contacted by the paper".
Google declined to give serve criticism to the BBC.
Online privacy advocates were rarely critical of Google's actions.
The Electronic Frontier Foundation wrote : "It's time for Google to admit that it can do a improved job of with regard to the privacy of web users."
Although ample of the criticism has been destined at the looking giant, the Wall Street Journal mentioned that in add-on to Google, a number of promotion companies had been using the work-around that had been well known about for a few time.
An Apple orator mentioned in a statement: "We are wakeful that a few third parties are circumventing Safari's privacy features and you are working to put a end to it."
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