Scandinavian Broadcaster Uses Never.no For Amicable Media Interactivity

You are here: Home Page » News » Scandinavian broadcaster uses never.no for amicable media interactivity

Sep 16, 2011 5:12 PM, By Ned Soseman

Never.no voiced that MTG Viasat Broadcasting, the largest free- and pay-TV user in Scandinavia and the Baltic States, relied on never.no's Interactivity Suite (IS) and Broadcast Add-On for Harris RTX to manifestation Twitter and Facebook feeds and synchronize a Facebook polling focus during its live announce of the UEFAChampions League playoff games. Never.no's technology gave Viasat sports viewers a send way to correlate with the broadcast, permitting Viasat to gain on its large Facebook and amicable media following.

Never.no's IS and the Broadcast Add-on for Harris RTX enabled Viasat is to initial time to synchronize the efforts of its online and announce departments, creation it probable to obtain amicable media calm onto the shade with a singular tool. Sports editors and producers used the apparatus to confederate amicable media calm in to the announce graphics in real time and pull energetic polls around a synchronized Facebook application.

The never.no IS is a toolkit for formulating the technical fortitude of interactive broadcasts and digital selling campaigns. IS supports loyal appearance TV by enabling viewers to change a announce in real time, and permitting them to correlate with a other and the rest of the world. With IS, a broadcaster can facilely total user-generated calm from amicable media sites such as Twitter and Facebook in to programming, and even erect synchronized confidante apps that capacitate viewers to correlate with their televisions using an iPad(or tablet), PC, or chic phone.

The Broadcast Add-On for Harris RTX is a program procedure that provides an unsurpassed turn of formation and chief manage is to Harris RTX infrastructure. Also well known as Dynamic Content Scheduler (DCS), the procedure sits between the mediation and manage stage and the playout systems, synchronizing and coordinating the accumulation of energetic calm and other media assets. DCS for RTX handles all vital micromanagement - such as reserve and fool around videos, let go talk messages or images in a configured tempo, and run transitions between scene changes - whilst the format is running. DCS Broadcast Add-Ons use typical protocols to confederate with calm article systems, video servers, industrialisation systems, ad-inserters, hire clocks, and more.