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Sep 13, 2011 3:02 PM
TV viewers are spending somewhat reduction time examination scheduled announce TV and spending more time examination streamed online content, according to the ultimate annual investigate of video trends from Ericsson ConsumerLab .
The study, "TV Video Consumer Trend Report 2011," found more than 44 percent of the respondents reported examination Internet-based on-demand TV more than once per week, whilst about 80 percent watch announce TV more than once per week.
Data was composed in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the United States and South Korea. In all, 22 qualitative and 13,000 quantitative interviews were conducted representing roughly 400 million consumers.
"TV and video have not been negatively affected by the Internet in the same way that print has; you only watch TV in many more ways than you did before," mentioned Anders Erlandsson, comparison confidant at Ericsson ConsumerLab.
Social media use has done an effect on how people watch TV as well, according to the study. More than 40 percent of the respondents reported using amicable media on assorted devices, such as smartphones and tablets whilst examination TV.
In conditions of what consumers wish many from their TVs, great high quality waste the tip reason and is more critical than, for example, the accessibility of 3D TV and access to applications, the consult found. The service consumers are many peaceful to pay for is getting cinema that are still running in film theaters.
The consult moreover shows how many hours per week on median people are spending examination TV and the commission of the complete observation that is on-demand content. People in Germany outlay no reduction than 25 hours per week examination TV and video, but only 28 percent of this calm is on-demand. In Spain, 44 percent of all TV observation is on-demand.
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