Facebook has voiced a partnership with Skype to increase video talk to the amicable networking site.
The pierce is expected to be seen as a shot opposite the nod of Google, that not long ago launched a Facebook rival, Google+, moreover featuring video calling.
This is not the initial time Facebook and Skype have teamed up - they already share a few present messaging tools.
Skype is in the routine of being paid for by Microsoft, that is a leading shareholder in Facebook.
The new video-call service was launched by Facebook owner Mark Zuckerberg, who moreover suggested that the site right away had more than 750 million users.
However, he mentioned that the complete number of active users was no longer a utilitarian portion of the site's success.
Instead, the amount of pity - of photographs, videos and web links - was a improved denote of how people intent with the site, explained Mr Zuckerberg.
At launch, Facebook's video talk service will usually be able to link up two users face-to-face, since Google's network allows organisation video calls, well known as Hangouts.
Mr Zuckerberg mentioned that it was expected that other "premium" Skype functions would be updated in future.
He moreover appeared to offer a back-handed flattery to Google+, adage that its origination was a clearance of Facebook's prophesy is to amicable web.
Industry analysts welcomed the announcement.
"Advertisers admire anything that keeps users on Facebook for longer and that is something Facebook has been smart at - gripping people intent with the stage for increasingly longer durations of time," Susan Etlinger of the Altimeter Group told BBC News.
"It stands to reason that the longer you are on Facebook, the happier advertisers will be."
In California, Skype arch senior manager Tony Bates welcomed the partnership, mission it a "long-term relationship" that could gain both companies.
At one indicate he had to scold Mr Zuckerberg on the theme of Skype's ownership, reminding him that the Microsoft treat was not nonetheless complete and still had to be free by regulators.
The tie-in was voiced a week after Google voiced its own amicable networking service, Google+.
"The two companies built these products not together and exclusively over a number of months but they will be compared directly," mentioned Ben Parr, editor-at-large of amicable media blog Mashable.com.
"They are going to be in more exhilarated contest in the next year or so and you are going to listen to a lot about who is going to win the amicable networking fight - how does Google grasp up, how does Facebook respond. This story isn't going away."
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