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Jul 18, 2011 1:45 PM
Sports events firm Red Bull has selected Civolution , the Dutch provider of technology for identifying and monetizing digital content, to portion the TV attain of its live eventuality coverage. Red Bull is deploying Civolution's Teletrax TV monitoring network to get hold of tracking information about when and where live events are aired on radio worldwide.
The 2011 live Red Bull events monitored by Teletrax add Red Bull Crashed Ice, a multiple of ice hockey, downhill skating and boardercross. Also being monitored is the Red Bull Cliff Diving World Series.
Civolution offers a multiple of watermarking and fingerprinting technologies for assembly measurement. Watermarking involves insertion of digital pieces in to the video, enabling definite sources of calm to be tracked as they growth downstream by the placement cycle, and is utilitarian for combating piracy. Fingerprinting instead detects calm by identifying distinctive signatures already there and is utilitarian for tracking expenditure of content. It moreover lends itself to assorted revenue-generating applications such as content-aware advertising.
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