Nielsen: More Subscribers Ride To Chic Phones

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Nov 16, 2010 4:16 PM, By Debra Kaufman

As of the finish of Q3 2010, roughly 28 percent of U.S. mobile subscribers right away use chic phones, according to the Nielsen Company 's "Global Smartphone Report." Nielsen's investigate remarkable that the hurried embracing a cause of chic phones in new months is due in segment to the expansion of Android-based phones on the market. In Q3, 41 percent of unit phone purchasers paid for a chic phone, compared with 35 percent in Q2. (The NPD Group reported a identical statistic; their information suggested that gadgets running Google's Android OS accounted for 44 percent of all chic phones sole in the United States during Q3 2010.)

The Nielsen inform showed that chic phone users are more racially heterogeneous than their underline phone counterparts. One in five, or 20 percent, of chic phone owners are Latino. Smart phone users moreover askance young; Apple has the many chic phone users beneath 44, since 50 percent of Android users are 35 or younger.

The commission of chic phone invasion in the United States is identical to that in the UK but reduction than in Spain (37 percent) or Italy (33 percent). As could be expected, Symbian is the many renouned chic phone OS in Europe. In the United States, the Apple iOS (28 percent) has scarcely held up with the RIM Blackberry OS (30 percent), and Google's Android has leapt to 19 percent.