Yahoo Poaches Google Exec As CEO

Technology definite Yahoo has allocated heading Google senior manager Marissa Mayer as its next arch executive.

Ms Mayer, 37, will turn the firm's third CEO in the space of a year.

In a matter expelled by Yahoo , Ms Mayer mentioned she was "honoured and delighted" to lead the company.

In May CEO Scott Thompson stepped down after accusations that he put a counterfeit P.C. grade on his CV. In September 2011, CEO Carol Bartz was dismissed after two-and-a-half years in the post.

Yahoo has struggled in the face of increased contest from looking rivals inclusive Google and the presentation of amicable giants such as Facebook.

Although it waste the US' largest web portal, correspondents say Yahoo's disaster to turn more "social" has harm the firm.

Its batch is right away value reduction than half its summit value.

Yahoo's headlines service still attracts really considerable volumes of traffic. But other products, such as its looking engine and email, have suffered. The company's income from manifestation promotion has moreover dwindled.

Interim CEO Ross Levinsohn was considered to have been the prime is to work before Monday's announcement that Ms Mayer was to take the helm.

Correspondents say the preference of Ms Mayer to head the company suggests a renewed concentration on technology and products, over online content.

"I look deliver to using the company's dedicated employees to bring innovative products, content, and personalised practice to users and advertisers all around the world," Ms Mayer said.

She becomes a of really couple of women in Silicon Valley to way up to the tip of a major technology firm.

"A lot of people did not think that Yahoo could obtain someone of the talent of a Marissa Mayer to turn the CEO at this stage," Standard and Poor's equity researcher Scott Kessler told Reuters headlines agency.

Ms Mayer, who takes up her post at Yahoo on Tuesday, assimilated Google in 1999 as the company's initial womanlike engineer.

A one-time P.C. scholarship tyro at California's Stanford University, she was the fledgling company's 20th employee.

She worked on formulating the Google looking engine and the company's widely-recognised home page.

More recently, Ms Mayer has been in assign of the technology giant's place and mapping services, that add Google Maps, Earth, Local and Street View.

She has been attributed with moulding sufficient of the "look and feel" of Google's user experience.

Ms Mayer currently serves on the play of Walmart, San Francisco Museum of Modern Art, San Francisco Ballet and New York City Ballet. She will moreover come together Yahoo's board.