Microsoft is overhauling its giveaway webmail service, dropping the Hotmail name it has used given appropriation the product in 1998, and renaming it Outlook.com.
The revamped service will help arrange messages as they arrive and enable users to make internet calls on Skype.
It mentioned the pierce would help plunge into the complaint of "cluttered" inboxes.
The pierce might moreover be written to win over users of Google's opponent Gmail service.
Microsoft mentioned that in many cases email had turn a "chore" because its users accounts had turn "overloaded" with material.
Its answer is to automatically arrange messages into not similar areas to heed between emails from contacts, newsletters, package smoothness notices, amicable network posts and other identifiers gritty by the account holder.
In add-on it is receiving stairs to couple the Outlook account with other services the user might have subscribed to.
"We are giving you the initial email service that is related to Facebook, Twitter, Linkedin, Google, and soon, Skype, to bring applicable context and communications to your email," the firm's Chris Jones mentioned on its blog .
"In the Outlook.com inbox, your personal email comes alive with photos of your friends, new position updates and tweets that your buddy has common with you, the capability to talk and video call - all powered by an always present meeting list that is related to your amicable networks."
In what might be viewed as a puncture at Google, Mr Jones updated that the definite would not indicate email calm or attachments to be able to sell the data to advertisers or others.
He moreover voiced that web versions of the firms Office apps were built-in, potentially assisting it opposite contest from other web-based focus suits such as Google Docs and Zoho Docs.
Outlook.com moreover links up with Microsoft's Skydrive clouded cover storage, permitting users to send photos and other papers around the service to prevent the chance of going over their accessory size limit.
This could stance a hazard to the opponent Google Drive service together with Dropbox, Sugarsync and others.
Mr Jones mentioned the definite had built a "brand new service from the belligerent up". But Matt Cain, an researcher at the tech consultants Gartner, played down the idea of a leading jump forwards.
"Outlook.com represents reverse-consumerisation - receiving a widespread business apparatus and recrafting it is to consumer market," he told BBC.
"There unequivocally is no new technology here - the filtering collection have been around for a few time together with the amicable network integration.
"What is new is the spotless up user interface, and the selling spin, and the parsimonious formation with office web apps and Skydrive, and the stirring formation with Skype."
Microsoft is gift the service in a "preview" mode is to time being and has not voiced an authorized let go date.
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