Connected Gadgets Are Raising The Club For Pay TV Operators, Says ABI Research

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Jul 25, 2012 3:00 PM

Connected TVs and iPads are delivering a user experience pay TV companies are struggling to emulate, according to a new consult conducted by ABI Research .

Many pay TV operators find they are at a hardware waste with deployed STBs that typically are 5 to 7 years old. At the same time, viewers are looking out video calm from a wider form of choices, inclusive the Internet.

"To encounter this demand, pay TV operators are taking advantage of search, testimonial and breakthrough technologies that can help viewers find the correct calm at the correct time. These systems typically precedence cloud-based technologies to indemnify is to comparison technology in the home," mentioned Sam Rosen, use executive of TV video at ABI Research.

As segment of its "Technology Barometer," ABI Research found more than 50 percent of media inscription owners inform examination Internet video content. Similarly, between 31 percent and 52 percent of consumers using related TV platforms, such as Blu-ray players, chic STBs, related TVs and related diversion console, are using the gadgets to access Internet video. (Percentages change depending on the device.)

Additionally, determined digital media companies, such as Rovi and Technicolor, TV middleware companies, and other innovators are competing to offer the core technologies rolled out by cable, heavenly body and IPTV pay TV operators, the investigate definite said.