A US-run firm has launched a program pack that will enable developers to increase real-money gambling features to online games and mobile device apps.
Betable says it owns a looseness released by the UK's Gambling Commission that allows it to supply "betting services" on interest of others.
Its offer gives app developers an substitute to selling practical goods.
One gambling consultant mentioned safeguards would be vital to minimise the risks of addiction.
Betable says it will usually make its service existing to products offering in countries where internet gambling is legal.
"There will be a complete model change in how people monetise their games," Betable's owner and arch executive, Christopher Griffin, told the BBC.
According to Betable's own research, "freemium" amicable games - that are offering as giveaway downloads but publicize paid-for extra calm - produce on median $1 (65p) per month per user, whilst real-money casino-style gambling generates $300.
Existing gambling looseness holders, inclusive Ladbrokes, William Hill, Blue Square and Bwin, already offer their own sports and gin rummy betting smartphone apps.
Others, inclusive Microgaming, have created casino-type titles using renouned video diversion characters, such as Tomb Raider's Lara Croft.
According to betting consultancy H2 Gambling Capital, the internet right away accounts for 10% of universal gaming revenues.
Betable's offer to hoop all transactions, compliance, auditing, and gambling mechanics, could expostulate this further.
"Everybody will have to obtain in to actual allowance at a few point," mentioned Mr Griffin.
"The substitute to them getting their looseness is to use us - it's years shorter time to market."
Social gaming hulk Zynga - the creator of Farmville and Words With Friends - has already mentioned it was exploring real-money gaming, nonetheless it is not coherent either it would group up with a firm similar to Betable or rise its own solution.
One clergyman voiced regard at the development.
"We know the situation of complaint gambling is related to accessibility," mentioned Prof Mark Griffiths, executive of the International Gaming Research Unit at Nottingham Trent University.
"What you are carrying out here is stepping up the opportunities to bet on the move, and people might not consider the disastrous belongings it might have when they download one of the apps.
"You can minimise the risks by introducing amicable shortcoming features such as surroundings allowance and time limits. But the fret would be that you could see a rise in the number of people who are receptive to gambling obsession getting started."
US law currently forbids banks and others offering remuneration estimate services to betting services targeted at US citizens.
Since Betable's service includes relocating supports to the winners' accounts, it will not be able to offer its service to apps offering to US account-holders unless the law is changed.
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