Thousands of gamers are expected to reserve at over 400 stores in the UK to obtain their hands on a duplicate of Call of Duty: Black Ops.
The pretension goes on sale at midnight, with special events being hold in cities opposite the globe.
Its predecessor, Call of Duty: Modern Warfare 2, generated more than $1 billion (618) in sales.
That puts it in an chosen bar of billion-dollar entertainment giants such as James Cameron's Titanic and Michael Jackson's Thriller.
Call of Duty: Black Ops is the seventh diversion in the array and the third to be created by US formed developer Treyarch.
Piers Harding-Rolls, an researcher with Screen Digest, told BBC News that he think Black Ops would do as well, if not better, that Modern Warfare 2.
"We're seeking up to 18 million units sole worldwide, putting it in the same joining as Modern Warfare 2," he said.
"This book moreover has a [Nintendo] Wii chronicle and whilst the median Wii owners may won't be that interested, it does meant that the promising marketplace is a bit bigger than before," he added.
Gamers fool around as a CIA in force or Special Forces agent; members of a surreptitious group tasked with uncovering a Soviet containing alkali arms ethics declared Nova-6 during the Cold War.
In add-on to typical belligerent combat, Treyarch have updated a assignment in that users manage a Russian Hind helicopter, together with drifting US view planes.
There is moreover a reward multi player turn where users have to urge Washington from waves of flesh-eating zombies.
Call of Duty: Black Ops is the final of the large first-person-shooter titles to be expelled in the run up Christmas.
Halo Reach - the disdainful XBox 360 pretension expelled in September - sole more than 300,000 copies on its launch day, according to the games attention publication MCV.
Medal of Honor, Call of Duty's normal rival, has moreover not long ago had a refresh.
The ultimate book courted debate by permitting gamers to take on the purpose of the Taliban, call calls from soldiers and politicians is to diversion to be banned. Its publishing house Electronic Arts finally renamed the challenger forces "the Opposition".
Recent total indicate that, notwithstanding the publicity, Medal of Honour sole reduction than 350,000 units in the UK. By comparison, Call of Duty: Modern Warfare 2 sole an 1.23 million units, according to attention body Elspa.
"Medal of Honour didn't examination quite well and its still the box that those who do not have an median measure [in the games press] in the 80 and 90s do not sell as well," mentioned Mr Harding-Rolls.
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