MySpace Cozies Up To Facebook

The once widespread MySpace has incited to the firm that stole its crown, Facebook for help to expostulate users to its bum site.

The two launched Mashup with Facebook, to let MySpace users record in to their Facebook accounts by their MySpace page.

This means users can dock over their likes and interests listed on Facebook.

In spin users will obtain a river of entertainment calm formed on these preferences.

"We feel this is a nominal service to Facebook," mentioned Mike Jones, MySpace arch senior manager officer.

"This new underline is a great painting of the plan around amicable entertainment and enabling the real-time stream."

MySpace is amid more than a million websites vouchsafing Facebook members expand their amicable chart on the world's greatest amicable network to other tools of the web.

Facebook's clamp boss of partnerships Dan Rose mentioned the pity of data is a plan that "makes a lot of sense."

"Sharing entertainment and song interests is segment of many of the friendships, online and off.

"MySpace is giving people an easy way to bring their prime bands, celebrities and cinema from Facebook to emanate a personalised experience on MySpace from the start," updated Mr Rose.

Wins and loses

Is this partnership an painting that MySpace has conceded superiority to Facebook?

Industry researcher Augie Ray of Forrester Research told BBC News there were gains for both companies with this deal.

"People have advance to regard of MySpace in a established way and whilst we do not regard this treat will help them capture a lot of users it is vital that those people on the site suffer the MySpace experience and we regard this helps.

"This is moreover a great chance for Facebook to denote that the data you have about yourself and about your friends belongs to you. In many respects this is about Facebook varying attitudes over tenure of data than anything else."

Adam Ostrow of amicable media headlines site Mashable.com mentioned he believed the understanding underlines who manners this world.

"It's authorized confirmation on the segment of MySpace that Facebook has truly become tip dog in the amicable networking space, and its improved to be with them than against them at this point."

MySpace that is owned by Rupert Murdoch's News Corp has an estimated 130 million users whilst Facebook has over 500 million.

Facebook's passing ?

And what of Facebook's future?

According to a internet expert, the world's greatest amicable network usually has 5 years left before it starts to see users deposit off the way they did with MySpace and other amicable site Bebo.

At a selling discussion in Sydney, Australia this week, Dr Jeffrey Cole claimed that Facebook will not transport any improved at keeping onto its assembly than these sites have in new years. Appearing at the same Ninemsn Digital Marketing Summit 4 years earlier, Dr Cole likely the passing of MySpace.

"The same thing will come about to Facebook but it's going to take a lot longer," mentioned Dr Cole a director of the World Internet project that marks how the internet affects media consumption.

"And it's not going to be transposed by a large amicable networking residents but it's going to fragment."