Culture apportion Ed Vaizey has corroborated a "two-speed" internet, vouchsafing service providers assign calm makers and customers for "fast lane" access.
It paves the way for an finish to "net neutrality" - with complicated bandwidth users similar to Google and the BBC expected to face a bill is to pipes they use.
Mr Vaizey mentioned ISPs contingency be giveaway to examination with new charges to help pay is to enlargement in internet services.
But critics inform the pierce could damages giveaway debate and suppress innovation.
Internet Service Providers (ISPs) are ostensible to provide all web traffic similarly - portion usually as a one-size-fits-all siren for whatever information is fleeting from calm providers to finish users.
But a debate has been distracted around the world over how ample they should be authorised to manage the size of their pipes, and thus the internet speed that users obtain from the site.
In the US, President Barack Obama has corroborated net neutrality - treating all traffic similarly - and regulators have in jeopardy probable legal action against ISPs that inhibit or limit access to sites.
But a few traffic management, where traffic from one source is lucky over another, is expected to be allowed, with a statute due next year, Mr Vaizey suggests.
The EU has moreover corroborated traffic administration but with larger clarity to make sure the internet waste "open" - something that will shortly be enshrined in UK law.
Mr Vaizey argues that many ISPs already carried out traffic administration "to make sure the well-spoken running of their networks" without any effect on contest or consumer rights.
In his speech, he argues that the one after another high quality of internet services in the UK is beneath hazard due to the hurried enlargement of mobile and wireless networks and the "massive investment" it needed.
As a result, ISPs had to be giveaway to examination with new ways of raising income - supposing customers were coherent about what they were buying.
He says: "We have got to go on to urge on the marketplace to innovate and examination with not similar business models and ways of providing consumers with what they want.
"This could add the evolution of a two-pronged marketplace where consumers and calm providers could select to pay for incompatible levels of high quality of service."
He moreover suggests that calm makers could be charged is to initial time is to use of the ISP's networks - supposing they as well were coherent about what they were getting.
"Content and focus providers should be able to know precisely what turn of service they are getting mainly if they are profitable for it," he says.
He updated that the supervision did not wish to deliver new laws on tip of those already being adopted from the EU to pledge an "open" internet, arguing that light hold law was better.
He moreover argued that, that unlike in the US where a few areas usually had the selection of one service provider, there was sufficient opposition between providers to make sure consumers' rights were protected.
"The necessary contest you suffer in Europe and mainly in the UK, will be an necessary safeguard against unjust discrimination," he argues.
He mentioned ISPs contingency moreover pledge that net users can go on to access any legal website or content.
"In demand is to internet to go on as the open, innovative force for great that it has been over the past 20 years it is necessary that all elements go on to prosper.
"This means ensuring that calm providers and applications have open access to consumers and clamp versa.
"But it moreover means permitting ISPs and networks to innovate and examination with new ways of delivering what consumers wish so you can make sure one after another investment in the infrastructure that delivers the calm and applications you all use."
But Jim Killock, of net liberty campaigners the Open Rights Group, mentioned the proposals could have "appalling" consequences for giveaway debate and blurb innovation.
"Ed Vaizey is incorrect to pretence that there is no complaint if BT or Virgin limit people's internet access for their blurb advantage. Removing 'net neutrality' will lower enhancement and lower people's aptitude to exercise their liberty of speech.
"This is because ORG will promotion against any marketplace abuse, should Ed Vaizey enable it to happen."
But the Internet Service Providers Association (ISPA) welcomed what it called Mr Vaizey's "lightly-regulated, market-based approach" towards traffic management, adding that ISPs should be "open and transparent" to speed up certainty in the industry.
An ISPA orator said: "This draw close will reassure those who are investing in networks and forthcoming up with new, innovative online business models.
"A number of ISPA members already provide consumers with coherent information on traffic administration practices and you design to see this extended.
"ISPs use traffic administration techniques so that they are able to effectively and efficiently run and manage their networks is to benefits of all users.
"This enables ISPs to prioritise time-sensitive applications, such as VoIP and online gaming, at summit times."
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