Virgin Media Rolls Out The Red Button

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Mar 12, 2012 4:35 PM, By Philip Hunter

Virgin Media , the UK's largest line operator, is introducing a red-button underline for customers with a TiVo DVR box to perspective substitute versions of programs, starting with the sports packages constructed by its archrival, BSkyB.

The red symbol allows users to choose camera angles for examination football matches, or to get hold of lengthened highlights of a specific diversion afterwards. It will moreover enable users to get hold of interactive services created by Sky itself, inclusive features such as action replays is to new Sky Sports F1 duct casing the renouned Formula 1 engine racing. Virgin mentioned that serve interactive services would be updated around the red symbol over the next couple of months.

As a pristine fool around operator, it will rest to a considerable border on interactive features supposing by its calm providers, inclusive broadcasters and module producers such as the BBC and blurb Free To Air operators, together with Sky as a leading sports rights holder. But, the TiVo box enables Virgin to merge these announce services with web-based calm and set out its case as the best quad-play provider inclusive its EPG-based access to Internet content. So, whilst the complete number of pay TV subscribers for Virgin Media was marginally down at only beneath 3.8 million at the finish of 2011 compared with a year earlier, there was burly expansion in quad play.

There were 697,000 households receiving the complete gold of TV, phone, mobile and broadband at the finish of 2011, up 12.2 percent by 113,000 over the year. The TiVo stage has moreover helped, with accelerating expansion given the launch in December 2010, to attain 435,000 subscribers by the finish of 2011, with 272,900 of those gains forthcoming in the fourth quarter.