News Over Wireless Rebrands As StepLeader

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Mar 27, 2012 3:05 PM, By Phil Kurz

News Over Wireless (NOW) this week voiced a corporate rebranding directed at leveraging the opportunities to erect new income sources for publishers and advertisers around mobile and Smart-TV technology.

Rebranded as StepLeader, the firm will be led by new CEO Brian Handly, a 14-year maestro of the online promotion industry. A new 2012 projection of mobile promotion spending in the United States forecasts more than $2.6 billion will be generated. According to the company, the rebranding and new care are directed at exploiting that promising to help its allies grow.

Handly comes to StepLeader from Microsoft, where he was broad executive of the company's Advertiser and Publisher Solutions division. Before that, he was the co-founder and CEO of Accipiter.

For 7 years, Sam Matheny has been the broad executive of News Over Wireless. He will turn Capitol Broadcasting VP of Policy and Innovation.

Hundreds of broadcasters and other media companies now rest on the NOW Mobile Platform as the substructure of their mobile selling strategies. Since releasing the initial subscription-based mobile local radio headlines app in 2004, the firm has created a number of innovations in the mobile arena.
As segment of the rebranding, the firm has launched a new trademark and a new corporate website at www.StepLeaderDigital.com . The firm not long ago changed to a new place in Raleigh, NC, to hope for is to rebranding.