CBC Deploys Never.no Interactivity Apartment To Give Viewers A Voice During 'Power & Politics'

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Mar 12, 2012 4:54 PM

never.no has voiced that CBC/Radio-Canada, Canada's national open broadcaster, uses never.no's Interactivity Suite (IS) to manifestation Facebook and Twitter comments, actions real-time polling, and instead correlate with assembly members during its headlines uncover "Power Politics."

The uncover is the initial of many programs for that CBC will muster IS to rivet its audiences. The real-time communication enables the show's producers and on-air gift to listen to and conflict to submit from their viewers, and changes the upsurge of the module accordingly. Since deploying IS, "Power Politics" has already tripled its Facebook page likes.

The shows' producers use IS in the manage room to feast amicable media and user-generated calm in real-time, reasonable that content, and then put it on the air. IS supports many live prolongation systems and protocols, and it gives day-to-day operators a singular place in that to perspective incoming explanation and interactions rsther than than guard not similar services and amicable networks individually. Likewise, operators can manage the on-air graphics from inside of the same interface.

The never.no IS is a toolkit for developing the technical fortitude of amicable and appearance television. IS supports loyal amicable TV by enabling viewers to change a announce in actual time, and by permitting them to correlate with a other and the rest of the world. With IS, a broadcaster can facilely total user-generated calm from amicable media sites such as Twitter and Facebook in to programming, and even erect synchronized confidante apps that capacitate viewers to correlate with their televisions using an iPad (or tablet), PC, or smartphone.

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