Friday, January 6, 2012

UK Sell Diversion Marketplace Fell In 2011

5 January 2012 - London, United Kingdom - 2011 was a severe year is to boxed product video games marketplace in the UK, with annual sales total of £1.42bn (entertainment software, pc console games), down 7% over 2010. However, interjection to a burly entertain 4 the boxed product marketplace was obviously somewhat forward of progressing forecasts for a year where consumer spending on convenience actions and convenience products has been put to the test.

Of the 10 best-selling games of 2011 8 were expelled at the beginning of or during the key entertain 4 sales period, meaning that a record 51% of annual income was generated in this period. The No1 best-seller for 2011 was Activision's Call of Duty: Modern Warfare 3, that pennyless formerly archives on let go by generating £83m in week 45 and 2m units in 5 days.

Total sales of console video diversion program amounted to £1.35bn, with expansion forthcoming from Microsoft's Xbox 360 and the foreword of Nintendo's 3DS hand-held. The total income for console hardware sales amounted to £646m.

The total worth of console/PC gaming paraphernalia was £453m in 2011, a tumble of 17%, with total sales reaching 22.4m million units, down 13%. Motion Controller Devices accounted for around 11% of all console gaming paraphernalia (units) in 2011 and a large 27% by revenue. Traditional console gaming paraphernalia such as joypads, steering wheels, headsets, cases and chargers/docks (excluding suit coordinator and online time/points cards) suggested a difficult time for manufacturers, with on the whole reject at -23% units / - 27% revenue.

2011 was a great year for suit manage program using Microsoft's Kinect, Sony's Playstation Move and Nintendo's MotionPlus devices. The total motion-enabled program share opposite these 3 formats rose from only 6.7% in 2010 to 14.5% in 2011. The top-selling suit tranquil program titles opposite these 3 formats in 2011 were Just Dance 3 for Wii, LittleBigPlanet 2 for PS3 and Forza Motorsport 4 for Xbox 360.

Overall, the total sum generated in the UK during the 52 weeks of 2011 from the sale of all entertainment software, console hardware and console/pc gaming accessories, was £2.520 billion, an on the whole tumble of 13%. This alike to 82.0 million units sole all-told in the UK.

Andy Payne, UKIE Chairman, said: "In a year when on the whole consumer spending was down, 2011 valid to be a improved than approaching year is to UK's boxed-product games market. Helped by the launch of many tip high quality titles, quite in entertain four, total program sales of £1.42bn was improved than many predicted."

"2011 still saw a few noteworthy achievements, inclusive the let go of Activision Blizzard's 'Call of Duty: Modern Warfare 3', that exploded in to UKIE Games Charts in week 45, 2011 generating £83m and 2m units in the UK over the initial 5 days. And of march there was the launch of Nintendo's 3DS hand-held, giving developers and publishers the luck of anticipating new and innovative ways to rivet audiences."

"The attention looks forward to the one after another recognition of cloud, mobile and unintentional platforms in 2012. And we're moreover seeking forward to the launch of Sony's new Vita hand-held and the probable UK launch of Nintendo's Wii U, both of that have the prospective to re-ignite the console market, prior to any announcements regarding successors to Microsoft's Xbox 360 and Sony's PS3."

-ENDS -

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