It aims to supply the service to over 50% of the UK by mid-2012, commencement in December with 200,000 homes in London, the Home Counties and West Yorkshire.
It is the ultimate pierce in the race to bring super-fast broadband services to the UK.
It will give new procedure to opponent BT's super-fast broadband rollout.
Left behind
Neil Berkett, arch senior manager of Virgin Media described the service as "a poignant milestone".
"The world of possibilities that broadband will capacitate is set to explode," he said.
The service will be existing as segment of a write or TV gold for 35 a month or 45 for a standalone broadband product.
"It will be intersting to see either the British open will be tempted divided from their constraint for inexpensive deals," mentioned Michael Phillips, product director of more aged website broadbandchoices.
"So far usually a tiny suit of Virgin Media's 4 million broadband customers have sealed up to its 50Mbps service," he added.
Mr Berkett mentioned Virgin Media had seen "a large uptake" in the number of customers examination video-rich services and using bandwidth-hungry applications.
"We are right away in a world where people wish the most appropriate connectivity with whatever shade they are using and those service providers that aren't able to broach this will simply be left behind," he said.
BT is Virgin Media's arch opponent in the super-fast broadband race and is formulation to offer twine ocular broadband to around 70% of the UK by 2012.
But the majority of its next-generation broadband roll-out consists of supposed fibre-to-the-cabinet (FTTC), that is primarily delivering tip speeds of around 40Mbps (megabits per second).
The faster fibre-to-the-home (FTTH) technology, that can offer speeds to vie with Virgin's network, will usually be existing to a entertain of the total.
Experts dispute that FTTH is a more future-proofed technology because it offers ample faster upload speeds for services such as high-definition video conferencing that are apropos more popular.
Virgin's 100Mbps service will offer upload speeds of 10Mbps.
"This will be of specific fascination to those who are pity calm online, and may help expostulate wider use of cloud-based applications," mentioned Sebastien Lahtinen, co-founder of broadband headlines site ThinkBroadband.
League table
Prime apportion David Cameron welcomed the Virgin Media roll-out.
"We wish to see superfast broadband brought to peoples' homes and businesses right opposite the nation and this interesting headlines takes us a step closer towards reaching that goal," he said.
Despite the government's integrity to make the UK the fastest broadband nation in Europe by 2015, Britain is currently ranked 18th in the universal broadband ratings.
It has moreover unsuccessful to make it on to super-fast broadband rankings expelled by the Fibre to the Home Council for Europe at this week's World Broadband Forum in Paris.
The joining tables uncover that a few 18 million homes in Europe can obtain FTTH, with Eastern European countries winning the rankings.
In many cases this is since bad existing infrastructure meaning twine optics make great mercantile clarity whilst the high suit of people living in flats meant more homes may be reached around such technology.
Chris Holden, boss of the FTTH Council for Europe mentioned Eastern Europe could become a more popular place to do business.
"Businesses will go where the bandwidth is. It is unsatisfactory that countries such as Italy and France are at the bottom of the rankings whilst the UK, Germany and Spain aren't even on it," he said.
He mentioned that notwithstanding a flurry of new wake up it would be "very difficult" is to UK to grasp up.
No money
The European Union wants to see half of Europe's homes benefitting from 100Mbps broadband by 2020. By the same date it wants 100% of homes to have broadband speeds of at least 30Mbps.
Charlie Ponsonby, arch senior manager of broadband more aged service Simplifydigital, mentioned it was hard to see where the allowance will advance from for such an desirous roll-out.
"The UK's broadband infrastructure is ample similar to the railway infrastructure - getting better, but by no means up there with the world leaders. The difficulty is, it is expected to cost about 2.5bn to bring us in line with the most appropriate in the world," he said.
"We design the supervision to go on to make lots of certain sound and support is to in isolation sector, without obviously reaching for their chequebook," he added.
Last week the supervision annnounced that the BBC would account super-fast broadband roll-outs in farming areas.
At the World Broadband Forum, companies have been active display off their net wares, inclusive a bolt of companies gift cheaper solutions to twine optics.
Some firms are gift ethernet solutions is to supposed final mile of connection between the write swap and peoples' homes that would offer 100Mbps at a fragment of the cost of FTTH.
Network definite Adtran has continuing trials of its Ultra Broadband Ethernet technology and is on the verge of signing deals with several European telcos.
At the other finish of the scale, a device to speed up the speeds of broadband in farming areas was moreover being shown off.
The WiBE device connects to the 3G network, formulating a web hotspot where phones and dongles have no signals.
Although its median speed is just 2.8Mbps it could be a salvation for remote areas grieving on dial-up speeds.
The device goes on sale in the UK from next week.
The UK supervision has put back the calendar to offer a minimum 2Mbps broadband connection to every home from 2012 to 2015.
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