The firm voiced that its renouned app store is to iPhone and the iPad would shortly be forthcoming to its laptops.
It moreover launched a revamped MacBook Air at an eventuality at its headquarters.
The P.C. is seen as a wedding of what Apple has schooled from desktop computing and mobile devices. Like the iPad, the Air will have no hard disk and rest on spark memory.
"It's similar to nothing we've ever combined before," mentioned Apple team leader Steve Jobs.
"We see these as the next era of MacBooks. We regard all notebooks are going to be similar to this a day. We've been desirous by a few of the work you have completed on iOS and wish to bring them back to the Mac," mentioned Mr Jobs.
Analysts mentioned the laptop sends out a coherent vigilance to the industry.
"This is a burly follow-up to everybody out there that Apple is still in the Personal Computer business," mentioned Michael Gartenberg, investigate executive with Gartner.
"They are still creation a lot of allowance in the Personal Computer business and if any person thinks they are getting out of that business since the allowance they are creation they are really mistaken."
The new MacBook Air is 0.11 inches thick at its thinnest point. Apple mentioned the computer's battery life lets users roller the web for 7 hours. In standby mode, the battery can final 30 days.
In an overview, Apple mentioned the Macintosh accounted for a third of the company's income or $22bn in the mercantile year that has only ended.
They sole 13.7 million Macs final year, that is 3 times the sales they had in 2005. The firm moreover cited investigate total that showed Apple right away controls 20.7% of the US consumer marketplace and accounts for a in every 5 computers sold.
"The Mac company, if it were a standalone company, and you have no skeleton to do that, would be 110 on the Fortune 500 list," mentioned Tim Cook, Apple's arch technology officer.
Apple moreover denounced a new chronicle of the Macintosh working system, called Lion, to be expelled next summer.
The new OS builds on a few of the features used in the firm's iOS, that is currently used to power iPhones and iPads.
"Lion brings many of the most appropriate ideas from the iPad back to the Mac, in addition to a few uninformed new ones," mentioned Mr Jobs.
The firm suggested that Macs will shortly have an focus store, mirroring the a that exists for its mobile devices.
A underline called launchpad will make it easy to organize and launch apps in the new chronicle of the working system. The App Store will be updated to Macs, as a download, inside of 90 days.
FaceTime, that debuted on the iPhone 4 this summer, will moreover bring video-chatting to Macs.
Apple moreover
The new iPhoto integrates more deeply with amicable networks, such as Facebook, permitting people to upload cinema directly from the software, together with see explanation that people have made on their photos.
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