The lion's share of the sFund's $250m (160m) will advance from project funds definite Kleiner Perkins Caufield & Byers.
Details were voiced at an eventuality at Facebook's California headquarters.
"There's going to be an chance over the next 5 years or so to collect any attention and rethink it in a amicable way," mentioned Facebook's Mark Zuckerberg.
"We regard that every attention is going to be basically re-thought and written around people."
That was a perspective corroborated by KPCB partner John Doerr, most appropriate well known for investing in Amazon, Google and Netscape.
"These amicable networks are going to go from a half a billion people to billions of people related on the world and so represents an unusually interesting time on the internet," he told BBC News.
"Think of it as a quarter-billion-dollar party. The third great call of the internet is mobile and amicable together. It's going to be tectonic," updated Mr Doerr.
The sFund will give financing, recommendation and attribute funds for a new generation of start-ups to broach on the guarantee of the amicable web.
Amazon will help businesses obtain access to the company's web services stage for one year, together with give business and technical support.
Facebook will minister access to its stage teams, beta APIs, and new programmes similar to Facebook Credits.
The hint of the sFund is similar in idea to KPCB's $200m iFund directed at companies that emanate applications for Apple's iPhone, iPod hold and iPad.
That fund, that proposed in 2008, has invested in 14 start-ups so far.
The sFund will be led by Bing Gordon, an associate at KPCB and one-time arch imaginative senior manager at Electronic Arts.
The principal concentration will be on amicable start-ups in all industries from consumer to craving and from illness to mobile. It will not deposit in send competitors to Facebook, Amazon or amicable gaming company Zynga.
"We intend to be really constant to the people you are working with. Our hopes and dreams obtain type of enmeshed with theirs," Mr Gordon told the BBC.
"The companies you will deposit in will be the Zynga of health, the Zynga of education, not similar kinds of commerce, of amicable utility, of finance. There is an chance to erect Zynga-sized companies that will scale up.
"Social is only getting proposed and the opportunities are vast. As in the early days of the internet, the race is on."
For Google, that harbours amicable ambitions of its own, the origination of the sFund could be seen as a blow to the hunting giant.
"It is aligning all against Google," mentioned MG Siegler of the technology blog TechCrunch.
"I am certain the sFund will say they will be fine to account things built on Google's arriving amicable chart but it will be a long time before any of those companies cocktail up. This really does accelerate the Facebook outcome here."
Asked because Google is not receiving segment in this fund, Mr Doerr, who sits on their board, told reporters, "Google is still building their amicable strategy. Stay tuned."
At the eventuality the sFund's initial investment was announced.
Cafebots closed a initial turn of $5m. The company is entangled in what has been termed "friend attribute management". They did not make any criticism because they are in secrecy mode.
Other companies that KPCB mentioned would have done the rank is to sFund were ones that the project funds definite had invested in.
They enclosed Jive, Lockerz and Flipboard.
"Everything is apropos more and more social," mentioned Evan Doll, co-founder of Flipboard.
"This is about people. Applying that indicate of perspective to a lot of businesses and services will be great going forward and help the internet feel reduction similar to this chilled and unbiased technological space," Mr Doll told BBC News.
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